|
|
It was not easy. 2009 in particular was a tough year: the depths of the recession and the mid-point in the business model transition. And here's the point: after any major change in business model, organisational structure, business system, key personnel, there is a dip in productivity. I learned that at Southern Cross: I was complaining about how much less efficient we were with the new system than we were with the old mainframe. The Project Manager nodded wisely and said "ah yes, the old post-implementation dip". I too nodded wisely and said "ah yes, thanks for telling us". Actually, knowing would only have made the transition pain a bit more bearable, it would not have been a reason not to go ahead. 3 months after that conversation at Southern Cross we were 20% more efficient than we had ever been. Don't let the dip put you off.
The other point is that if the economy is starting to pick up, you're starting to run out of time to re-position yourself. There are others in the market seeing opportunity in your market, and they don't have the baggage that you carry. Think about it this way: if you were starting out today, how would you attack the market? And then start the transition, dips and all. |